Senior Performance Marketing Manager, Paid Social

📋 Description

• Own and optimize paid social and video acquisition for Personal Loans, managing campaign strategy
• Work closely with our media agency to establish channel strategy, manage execution, evaluate
• Be hands-on in the platform, using performance data to make media investments, optimization
• Develop and execute a creative strategy in partnership with Creative and agency teams, including
• Build and refine audience strategies across prospecting, retargeting, customer lists, lookalikes
• Drive geo-list targeting and geographic experimentation with our analytics team to identify

🎯 Requirements

• 7+ years of experience in performance marketing or digital media buying, with significant hands-on
• Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI
• Demonstrated expertise in paid social platforms, including campaign structure, bidding, budgeting
• Experience partnering with external media agencies, including setting strategy, reviewing
• Experience developing or executing a paid media creative strategy, including messaging, format
• Strong analytical skills, with the ability to interpret channel and funnel data, design

🎁 Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that
• Retirement benefits including 401(k) or Group Retirement Savings Plan with company match of $2 for
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
• Comprehensive health coverage: medical, dental, vision, and wellness resources for US; supplemental
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits including life insurance and disability coverage