Senior Product Manager

📋 Description

• Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners with a clear
• Own the Activation roadmap, from discovery through launch and iteration, including improvements and
• Define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by
• Run a disciplined experimentation program: clear hypotheses, fast readouts, and confident rollouts
• Shape our member incentive strategy end to end: what we offer, to whom, when, and at what cost
• Tie incentives to unit economics, including cost per activated member and the downstream impact on

🎯 Requirements

• 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
• A track record of moving funnel metrics through experimentation
• Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and
• Strong analytical skills and experience with analytical tooling

🎁 Benefits

• Remote-First Company
• Unlimited PTO
• Flexible & remote location
• Healthcare Coverage (Medical, Dental, Vision)
• 401k & bonus
• Registered Dietitian Sessions