Senior Product Manager, AI Adoption & Growth

📋 Description

• Define the product-led growth strategy for Demandbase’s AI-native application
• Own the end-to-end adoption funnel across discovery, activation, repeat use, capability
• Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or
• Partner with application PMs to remove friction and introduce the next relevant job or capability
• Design and run product experiments involving onboarding, recommendations, defaults, templates
• Develop lifecycle strategies for new customers and existing customers across multiple GTM user

🎯 Requirements

• 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products
• Demonstrated ability to move activation, retention, expansion, or consumption metrics through
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and
• Strong analytical and experimental judgment; able to distinguish correlation from evidence
• Experience influencing multiple product teams without taking over their roadmaps
• Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes