Senior Product Manager, Audience Lifecycle Tools

📋 Description

• Own product strategy and roadmap: Lead the product roadmap for audience lifecycle and marketing
• Develop scalable audience activation tools: Build, configure, and optimize internal-facing
• Optimize audience lifecycle journeys: Partner with cross-functional teams to develop scalable
• Strengthen data integration and measurement: Collaborate with Data and Analytics teams to improve
• Enhance newsletter infrastructure: Drive technical development and platform improvements for
• Integrate AI and workflow automation: Identify, evaluate, and implement practical, responsible AI

🎯 Requirements

• Product management experience: At least five years of digital product management experience
• Marketing technology expertise: Substantial experience with enterprise marketing automation
• Product strategy and technical execution: Proven ability to translate complex, cross-departmental
• Platform implementation experience: Demonstrated success leading technical software migrations
• Data-driven decision-making: Strong understanding of digital analytics, audience segmentation
• Systems thinking: Ability to synthesize competing stakeholder needs across a complex organizational

🎁 Benefits

• Competitive salary: Annual salary range of $132,915.86–$151,852.82 USD, depending on experience
• Comprehensive healthcare coverage: Access to medical, dental, and vision insurance options for
• Financial protection: Life and accidental death and dismemberment insurance, short-term disability
• Retirement savings: Access to voluntary retirement savings plans for eligible employees.
• Paid time off: Paid leave and time-off benefits designed to support personal well-being and
• Remote work flexibility: The option to work remotely from an approved location within the United