Senior Product Manager, Brand Outcomes, Video and Native Advertising

📋 Description

• Own the roadmap for products that let advertisers buy impressions across in-stream video and native
• Define the metrics that connect impressions to outcomes, such as cost per incremental reach and
• Define how one campaign plans, paces and caps frequency across video and native, including
• Work with data science and engineering to define models for incremental reach, predicted lift
• Build holdouts and brand lift polls into campaigns by default, including experimental design and
• Own how Roku data works with third-party measurement partners, panel-based currency and marketing

🎯 Requirements

• 5+ years of product management experience, including complex or platform-scale products
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency
• Experience building ad products that combine targeting, measurement and optimization, and a working
• Experience with ad products on more than one surface or format, such as video, native, display or
• A background in digital advertising, media, marketplaces or data platforms; connected TV or premium
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns

🎁 Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits