Senior Product Manager - Product Led Growth- Nantes (x/f/m)

📋 Description

• Own Doctolib freemium offer: define what is free, metered, or demo-only, and design the conversion
• Own and improve the subscription funnel for new business and upsell, across web and in-product
• Design and improve every in-product flow that moves an existing customer to a higher-value plan
• Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows
• Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and
• Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding

🎯 Requirements

• You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale
• You have scaled product-led growth alongside a sales motion, and can explain how you chose between
• You read data yourself, define funnel measurement from scratch, and make decisions with experiments
• You have solid product judgement on pricing, packaging, eligibility and freemium boundaries, and
• You set direction for teams you do not manage and move a metric across a cross-functional chain
• You are fluent in English

🎁 Benefits

• Free comprehensive health insurance (basic package) for you and your children
• 25 days of paid vacation per year, plus up to 14 days of RTT
• Free mental health and coaching services through our partner Moka.care
• Work from abroad for up to 10 days per year thanks to our flexibility days policy
• Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib
• A subsidy from the work council to refund part of the membership to a sport club or a creative class