Senior Product Marketing Manager

📋 Description

• Lead end-to-end go-to-market strategies for new products, features, solutions, and market
• Conduct customer, buyer, industry, and competitor research using interviews, win/loss analysis
• Develop and refine differentiated product positioning, messaging, value propositions, and
• Equip commercial teams with effective sales enablement resources, including sales plays, pitch
• Collaborate with Campaign and Content teams to translate market strategies into integrated
• Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around

🎯 Requirements

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data
• Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
• Demonstrated experience developing market segmentation, product positioning, messaging, value
• Proven track record of leading measurable product or solution launches and partnering with
• Strong analytical capabilities, with experience interpreting customer, market, competitive
• Ability to communicate insights and recommendations effectively to senior leaders and executive

🎁 Benefits

• Annual salary range of CAD $125,000–$150,000.
• Eligibility for bonus pay.
• Comprehensive benefits package, including medical, dental, and vision insurance for eligible
• Paid time off.
• Flexible working arrangements, with hybrid or remote options for eligible employees.
• Professional onboarding and development opportunities.