Senior Product Marketing Manager, Growth

📋 Description

• Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry
• Design and optimize acquisition journeys that move prospects from first touch through conversion
• Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience
• Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and
• Partner with Product, Growth Marketing, Revenue, and other PMM teams to design and prioritize
• Define how and when customers grow across the platform: target audiences, messaging by lifecycle

🎯 Requirements

• Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a
• Outstanding storyteller: synthesize customer, market, and data signals into clear narratives
• Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience
• Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR
• Proven ability to influence cross-functional stakeholders—Product, Sales, and Marketing

🎁 Benefits

• Wellness program offerings
• Company retreats
• Equal opportunity employer
• Reasonable accommodations for disabilities and religious beliefs
• Total Rewards Philosophy: perks and benefits (see link)