Senior Product Marketing Manager, Personalization

📋 Description

• Define the value proposition, messaging, and positioning for Personalization and its place in
• Lead go-to-market strategy and launch plans for new features and packaging.
• Partner with Product on packaging and pricing relative to the core platform.
• Serve as the voice of the customer and market with Product, shaping priorities.
• Develop campaigns, proof points, ROI models, and cross-sell playbooks to drive attach, usage, and
• Build GTM assets and serve as the Personalization SME for Sales, Customer Success, and Partners.

🎯 Requirements

• 5+ years of experience in B2B SaaS product marketing.
• Experience marketing data-, analytics-, or AI/ML-driven products.
• Marketing technology and/or e-commerce experience is a significant plus.
• Proven track record of successful product launches.
• Strong analytical skills, using data to size opportunities and measure impact.
• Excellent verbal and written communication and presentation skills.

🎁 Benefits

• Total compensation may include annual cash bonus plan, variable compensation (for sales/customer
• Company is equal opportunity employer and provides accommodations.