Senior Product Marketing Manager, Upmarket

📋 Description

• Own the go-to-market strategy for large, multi-location service segments from positioning to launch.
• Build and evolve a funnel with Sales, Product, Growth; blend PLG with direct sales.
• Partner with Strategy & Operations to define ICP, pipeline, conversion, ACV, and retention.
• Lead market research and competitive analysis to surface upmarket pain points and trends.
• Equip marketing with channel assets and arm sales with collateral and case studies.
• Shape product roadmap decisions based on customer insights and market demands.

🎯 Requirements

• 4+ years of Product Marketing in B2B SaaS, fintech, or related industry.
• Proven end-to-end experience taking a company into a larger customer segment.
• Deep understanding of sales enablement and competitive positioning that moves win rates.
• Exceptional ability to drive alignment across marketing, sales, product, and creative.
• Data-driven instincts — make calls based on funnel and customer signals.
• You’re already building with AI and will bring a POV on AI accelerating product marketing.

🎁 Benefits

• Flexible PTO
• Competitive health & dental insurance, premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefits — employees can contribute starting day 1
• Professional development stipend for approved learning expenses