Senior Product Marketing Manager, Vertical Solutions

📋 Description

• Own the development and continuous refinement of Cresta’s positioning and messaging for Travel
• Build the repeatable vertical playbook (a common framework for industry narratives, personas, use
• Help establish Cresta as a thought leader in each covered industry, shaping the market conversation
• Develop and maintain deep buyer personas for each covered vertical, advancing internal
• Partner closely across product, sales, solutions, and marketing, serving as the connective tissue
• Bring new product capabilities and innovations to market through an industry lens, leading vertical

🎯 Requirements

• At least 7 years of product marketing or solutions marketing experience, including meaningful time
• Demonstrated experience covering multiple industries simultaneously, including building repeatable
• Domain knowledge and experience marketing to at least one of Travel & Hospitality or
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis

🎁 Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced