Senior Product Marketing Manager, Workflows

📋 Description

• Start with the customer's job. Workflows only matter when they solve a problem customers already
• Own the workflow narrative. Build positioning and messaging for workflows as a product family.
• Lead the AI story for workflows. Define how we talk about what agents prepare, what customers
• Partner with Product and R&D from the start. Work with the R&D lead to decide which
• Build how workflows are found and sold. Shape how they appear in the product, on our website, and
• Launch changes customers can feel. Plan launches with in-product guidance, training, and proactive

🎯 Requirements

• 5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience
• Experience marketing workflow, automation, or process software.
• Hands-on AI fluency: use AI in your own work to research, draft, and test ideas.
• Customer research chops: have run interviews or studies that changed a product decision.
• A bias for ownership and comfort in a messy environment.
• Discipline on measurement: set success metrics and kill criteria before launch, and work with the

🎁 Benefits

• An honest, open culture that emphasizes feedback and promotes professional and personal development
• An opportunity to work with a global team, distributed worldwide
• 6 self care days per year
• Opportunity to participate in SPIF (sales contests) monthly!
• Incredible promotion opportunities
• And much more!