Social Media Lead

📋 Description

• Lead the Public Engagement team across public channels, including X, Instagram, TikTok, Facebook
• Own daily operations, shift coverage, workload distribution, and quality performance for public
• Ensure public replies follow Tamara’s approved tone of voice and privacy standards.
• Coach advisors on how to handle sensitive, emotional, high-visibility, or reputationally risky
• Partner closely with internal stakeholders and teams to resolve root causes behind public
• Monitor recurring themes, sentiment patterns, service gaps, and emerging risks from public

🎯 Requirements

• Proven experience leading a team in social media care, community management, public engagement, or
• Strong Arabic and English writing skills, with the ability to adapt tone for public
• Strong understanding of social media platforms, app review management, public customer behavior
• Strong judgment, attention to detail, and ability to make decisions in fast-moving or sensitive
• Comfortable working in a fast-paced fintech environment with evolving processes and high customer
• Familiarity with social media platforms, CRM systems, social listening tools, and customer