Social Media Lead

📋 Description

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube
• Create original social-first campaigns for product launches, seasonal collections, and brand
• Translate product features, customer insights, and business priorities into compelling content
• Plan and execute campaigns from initial concept through launch and performance review
• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs
• Lead creative direction for photo and video shoots, working with photographers, videographers, and

🎯 Requirements

• Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce
• A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches
• Strong creative judgment, visual storytelling skills, and experience developing social-first
• Hands-on experience creating shoot briefs, shot lists, and directing photo or video production
• Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies
• Experience managing editorial calendars, publishing workflows, and community engagement

🎁 Benefits

• Full ownership: Lead the organic social direction of a growing consumer brand, from strategy to
• Creative freedom: Develop original campaigns and shape how the brand tells its product stories
• Direct impact: Work closely with the CEO and influence the brand's marketing direction
• Build in-house: Help establish and develop the organic social function as the company expands its
• Growing product portfolio: Create campaigns for existing products and upcoming launches in the