Specialist, Brand and Performance Marketing - Hybrid (Madrid, Spain)

📋 Description

• Own the core brand identity, voice, and value proposition across all digital products
• Develop omni-channel marketing strategy including adoption, usage, reach, and retention goals
• Build strategic frameworks for community, subscription, and loyalty programs
• Leverage user research and competitive analysis to identify growth opportunities
• Lead brand campaigns, seasonal programs, and go-to-market product launches
• Design and execute post-install onboarding journeys using OneSignal and in-app touchpoints

🎯 Requirements

• 6+ years experience in growth marketing, product marketing, or digital marketing
• Proven success in brand-building alongside technical performance marketing
• Bilingual fluency in English and Spanish for collaboration with Canadian team
• Hands-on experience managing paid campaigns (Google UAC, Apple Search Ads, Meta Ads)
• Working knowledge of ASO tools like AppFollow and AppRadar
• Solid foundation in on-page and technical SEO (crawlability, Core Web Vitals, indexability)

🎁 Benefits

• Flexible work environment
• Retirement savings matching plan
• Vacation days with extra birthday day off
• IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team
• Open and transparent communication including All Hands Meetings with CEO
• Frequent employee pulse surveys