Sr. Brand Manager (KT by Knix)

📋 Description

• Define and evolve Kt.'s brand positioning, messaging and consumer value proposition.
• Develop a deep understanding of our two key audiences: the tween wearing the product and the parent
• Translate consumer insights into clear, differentiated brand stories that drive both relevance and
• Identify the problems Kt. can uniquely solve; from first-period anxiety and unpredictable cycles to
• Ensure our brand voice and positioning remain consistent while adapting appropriately by channel
• Lead integrated campaign strategy for key brand moments, product launches and seasonal initiatives.

🎯 Requirements

• 6-8+ years of experience in brand marketing, consumer marketing or integrated marketing, ideally
• Experience owning campaigns from consumer insight through creative development, launch and
• Strong understanding of modern brand building across paid, owned, social, influencer, PR and
• Exceptional consumer instincts and an ability to uncover the human tension behind a business
• Strong creative judgment and experience writing briefs that lead to great work.
• Commercial mindset; you care about the brand and whether the work actually drives the business.

🎁 Benefits

• 100% coverage of extended health and dental plan premiums from first day
• Access to mental health support through Employee Assistance Program (Dialogue)
• Paid Parental Leave top-up to 80% of salary for eligible employees
• RRSP matching program for permanent full-time team members
• 50% discount on Knix products