Sr. Data Scientist

📋 Description

• Develop, maintain, and enhance global Marketing Mix Models measuring incremental marketing impact
• Work directly with underlying modeling code to diagnose, modify, and extend the modeling framework
• Evaluate alternative model specifications, methodologies, transformations, interactions, and
• Develop and evaluate appropriate adstock and carryover transformations, recognizing differences in
• Identify and incorporate appropriate baseline and control variables, including seasonality
• Diagnose model fit, stability, contribution estimates, incrementality, and potential issues

🎯 Requirements

• 5–6+ years of professional experience in Data Science, Marketing Science, Marketing Analytics
• Demonstrated hands-on experience developing and evolving Marketing Mix Models; direct MMM modeling
• Strong understanding of MMM methodology, including adstock/carryover transformations, response and
• Strong statistical programming skills, particularly Python and/or R, with the ability to
• Experience working across different MMM approaches and adapting methodologies based on the
• Experience developing response/saturation curves and marketing budget optimization or

🎁 Benefits

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan