Sr. Demand Generation Specialist (Remote)

📋 Description

• Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends
• Own the build, testing, and optimization of email programs, including campaign emails, newsletters
• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions
• Champion brand consistency across all marketing channels and materials
• Own the execution plan, timeline, and dependency management of approved campaigns
• Support 1:1 and 1:many campaigns targeting named enterprise accounts

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in B2B marketing
• Strong understanding of marketing automation tools and CRM platforms
• Deep marketing automation fluency - building, segmenting, testing, and deploying email programs
• Ability to analyze campaign metrics to drive improvements
• Strong organizational skills with attention to detail

🎁 Benefits

• Competitive salaries
• Competitive benefits
• 401k
• Generous PTO
• Countless other team building activities