Sr Google Analytics Specialist

📋 Description

• Own the end-to-end implementation, governance, and optimization of Google Analytics 4 across web
• Define and maintain the full measurement framework including KPIs, event taxonomy, funnels, and
• Lead marketing measurement efforts including campaign tracking, attribution analysis, and channel
• Implement and manage event tracking using Google Tag Manager, including data layers, custom events
• Collaborate with UI/Frontend and engineering teams to ensure accurate instrumentation of user
• Build scalable reporting and insights frameworks using tools like Looker Studio or equivalent

🎯 Requirements

• 5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or similar
• Deep, hands-on expertise with Google Analytics 4, including implementation, configuration, event
• Strong experience with Google Tag Manager including data layer design, event tracking, and
• Proven ability to design measurement frameworks (KPIs, funnels, attribution models, event
• Strong experience in marketing analytics including campaign measurement, channel performance, and
• Ability to work across marketing, product, and engineering teams to translate requirements into