Sr. GTM Operations Manager- Marketing

📋 Description

• Own Marketing ops: governance, pipeline modeling, and process architecture.
• Lead MOps: lead processing logic, source hierarchy, and nurture workflows.
• Design full campaign-to-pipeline workflow from lead creation to MQL.
• Partner with Analytics to translate data into marketing recommendations.
• Map the campaign activity chain to identify process gaps affecting pipeline.
• Define data quality standards and ensure accurate lead flow for leadership.

🎯 Requirements

• 5+ years in Rev/Marketing/GTM Ops in B2B SaaS; 2+ years Marketing Ops ideal.
• Deep knowledge of demand gen: attribution, lead scoring, funnel conversion.
• Hands-on MOps: lead processing, nurture programs, source hierarchies, demand workflows.
• Proven ability to own core ops: campaign operations and process architecture.
• Salesforce and MAP proficiency with Marketo, HubSpot, Pardot, Customer.io.
• Identify AI opportunities and define human-in-the-loop checkpoints; cross-team collaboration.
• Exposure to Claude, n8n, Lovable or similar AI tooling.

🎁 Benefits

• Hybrid culture: in-office 3 days/week unless remote.
• Employer-covered benefits with $0 premium options.
• Strong 401(k) match and equity.
• Flexible time off.
• Location: Raleigh or New York.