Sr Manager, Conversion Experimentation (CRO)

📋 Description

• Own the 'Always-On' experimentation roadmap for the Executive Education portfolio, prioritizing
• Serve as the primary CRO partner to both the Paid Media and Organic Search teams. For Paid, develop
• Analyze traffic performance by channel (Paid Search, Paid Social, Organic Search, Direct) to
• Partner with the SEO team to develop and test on-page optimizations for organic program pages that
• Translate quantitative data (GA4, funnel drop-off) and qualitative insights (user research
• Establish clear success criteria as well as performance guardrails for high-value tests, with

🎯 Requirements

• 5+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth
• Proven experience optimizing both paid landing pages (SEM, Paid Social) and organic program or
• Deep familiarity with enterprise experimentation platforms (Optimizely, FullStory, or similar
• Strong ability to analyze data in tools like GA4, Segment, and Tableau to identify opportunities
• Excellent written briefing skills; ability to distill complex data into clear instructions for
• Individual Contributor.

🎁 Benefits

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave