Sr Manager, CRM Campaign Strategy & Insights

📋 Description

• Develop CRM marketing strategies supporting customer acquisition, retention, reactivation
• Manage end-to-end execution of direct mail campaigns from planning through deployment and
• Serve as primary liaison with direct mail agencies, printers, data providers, and marketing vendors
• Establish reporting methodologies, define campaign KPIs, and design testing programs including
• Analyze and communicate cross-channel performance across direct mail, email, and other CRM programs
• Create campaign briefs and coordinate cross-functional activities across marketing, creative

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
• 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
• Significant hands-on experience developing, executing, and measuring direct mail programs
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks
• Experience translating campaign results into actionable business insights
• Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation