Sr Manager, CRM Campaign Strategy & Insights

📋 Description

• Develop CRM marketing strategies that support customer acquisition, retention, reactivation
• Identify customer segmentation and targeting opportunities utilizing behavioral, demographic
• Partner with business stakeholders to translate customer insights into actionable marketing
• Develop audience, offer, messaging, and contact strategies aligned with company objectives and
• Recommend testing strategies and optimization plans to improve campaign effectiveness and customer
• Monitor customer trends and emerging opportunities to inform future CRM initiatives and channel

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
• 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks
• Experience translating campaign results into actionable business insights and recommendations for
• Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation