Sr. Manager, Web Strategy

📋 Description

• Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision
• Influence how the site supports product discovery, trial starts, and revenue growth across new and
• Develop the website tactical roadmap by synthesizing qualitative research, user insights, and
• Build deep cross-functional alignment, influencing how teams in PMM, product, engineering, and
• Elevate how the web team operates, shifting from a support model toward proactive, insight-driven
• Partner with PMM and product to translate Asana's multi-product portfolio into a coherent

🎯 Requirements

• Demonstrates curiosity about AI tools and emerging technologies
• Proven experience owning digital strategy for a complex, multi-product or multi-audience website in
• Lead with customer journey thinking and use that lens to set direction for a team
• Skilled at drawing insight from qualitative and quantitative sources (user research, analytics, A/B
• Build credibility and influence across functions, navigating a matrixed environment
• Deep understanding of website infrastructure and performance

🎁 Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options