Sr. Marketing Automation Specialist

📋 Description

• Own the end-to-end execution of marketing automation programs in Marketo, including audience
• Partner with marketers across the organization to translate campaign and program requirements into
• Support and optimize lead lifecycle management, including lead routing, enrichment, scoring
• Help manage and optimize our marketing technology stack, identifying opportunities to improve
• Leverage AI and emerging technologies to streamline marketing operations, automate repetitive work

🎯 Requirements

• 3+ years of experience working in marketing operations or marketing automation, with hands-on
• Experience with Salesforce, including working with leads, contacts, campaigns, and reporting, and
• Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or
• Strong analytical and problem-solving skills, with an understanding of marketing data, attribution
• Basic HTML/CSS skills and a high level of attention to detail, particularly when building and QAing

🎁 Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for
• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter
• Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility
• Mental health and wellness benefits including no cost employee access to Modern Health coaching