Sr. Marketing Manager (Demand Generation & Events)

📋 Description

• Work closely with marketing and sales teams on creating events and customer experiences true to the
• Source and coordinate with outside event partners; work with creative team to manage print vendors
• Build pre- and post-event communication workflows to guarantee event-sourced leads are captured and
• Set up, launch, and optimize email nurturing, lead scoring, and automated workflows within HubSpot
• Build and maintain targeted list segmentations to customize messaging for different buyer personas
• Partner with Sales/Rev Ops to clean and track inbound leads, monitor conversion rates, and build

🎯 Requirements

• 4–6 years of experience in B2B marketing, specializing in demand generation, field marketing, or
• Proven experience executing high-quality virtual webinars and physical field events, with a keen
• Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools
• Strong writing skills with experience managing professional social media profiles and producing
• Comfort operating autonomously in a fast-paced, high-growth startup environment.
• Passion and demonstrated experience with evaluating, testing, and adopting AI-driven platforms to

🎁 Benefits

• 100% covered Medical/Dental/Vision for employee, competitive dependent coverage
• Stock options
• 401K
• Generous PTO policy
• Team offsites, social events & happy hours
• Life Insurance