Sr. Media Buyer/Planner

📋 Description

• Develop integrated traditional and digital media plans that align client business objectives
• Research target audiences, including purchasing behaviors and media consumption habits, to identify
• Assess media channels, partners, technologies, and formats, recommending strategies that improve
• Negotiate media rates, placements, added-value opportunities, and commercial terms to secure
• Manage media bookings, insertion orders, schedules, and creative material deadlines, coordinating
• Monitor campaign delivery, spending, and performance, recommending optimizations, budget

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Media, or a related field, or an equivalent
• 5+ years of progressive experience in media planning and buying, preferably within an agency.
• Proven ability to independently develop integrated media plans, negotiate media purchases, and
• Strong working knowledge of traditional and digital media, including channel selection, audience
• Experience working with agricultural or rural audiences is an asset.
• Strong analytical capabilities, with the ability to translate audience research and campaign data

🎁 Benefits

• Annual compensation of $75,000–$80,000.