Sr Product Manager - LTV and Retention

📋 Description

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning
• Own key product metrics such retention rate, session frequency, and LTV.
• Drive product development across the full lifecycle—from discovery and validation to launch and
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized

🎯 Requirements

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or
• Strong analytical skills with a proven ability to use data to drive decision-making.
• Experience in growth product management with a solid understanding of experimentation, funnel
• A track record of launching successful engagement features such as notifications systems
• Experience working with both mobile and web apps, and comfort navigating technical conversations
• Deep empathy for users combined with a strong business sense.