Sr. Product Marketing Manager

📋 Description

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products
• Conduct competitive analysis and market research to identify opportunities, inform positioning
• Plan and execute go-to-market initiatives, including launch and adoption strategies
• Create and maintain customer-facing and internal enablement materials such as presentations, sales
• Partner with product management to translate technical capabilities into clear, benefit-oriented
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging

🎯 Requirements

• Typical experience: 5+ years in related role or experience.
• Working knowledge of product marketing principles, positioning strategies, and go-to-market
• Ability to synthesize complex or technical information into clear, value-focused messaging.
• Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related
• Analytical skills to interpret market, customer, competitive, and performance data and support
• Strong written and verbal communication skills suitable for internal and external audiences.

🎁 Benefits

• Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse
• Cision is committed to fostering an inclusive environment where all employees can be their
• Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the