Own GTM strategy for core events platform across customer lifecycle
Partner with product and executive leadership on positioning, messaging, pricing
Lead planning for major company moments (RainFocus INSIGHT, Sales Kickoff)
Support sales enablement asset library and keep materials current
Conduct market, competitive, and customer research
Own release readiness process end-to-end

🎯 Requirements

5-10+ years in B2B software product marketing or product management with marketing focus
Experience in enterprise SaaS event management or comparable complex B2B category
Track record building business cases for product bets, partnering with executives
Proven success launching innovative products with measurable results
Experience in agile, continuous delivery environments
Strong understanding of sales/marketing tactics and enterprise service models

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