Sr. Product Marketing Manager, Content Cloud

📋 Description

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer
• Own the renewal and expansion narrative for our largest installed base, including opportunities to
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support
• Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product
• Define and measure adoption goals for launches, using data and customer feedback to improve
• Bring the voice of the customer and market into our strategy through regular customer

🎯 Requirements

• 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a
• Hands-on enterprise DAM or content management experience, including familiarity with RFPs and
• Proven experience owning pricing and packaging for a product line and confidently defending your
• You can demo a product live and unscripted without relying on a sales engineer.
• Experience positioning against enterprise incumbents and challengers, with a track record of
• A demonstrated track record of driving adoption after launch, using data to understand what worked