Sr. Product Marketing Manager - Measurement, Data & Audiences

📋 Description

• Lead GTM for Lyft's first-party audience data and real-world mobility signals.
• Translate data signals and attribution into market-facing solutions; own packaging and positioning.
• Identify and commercialize bespoke data partnerships to unlock revenue.
• Collaborate with Product, Data Science, Engineering, Sales and external partners.
• Define how Lyft Ads goes to market and proves value via measurement tools.

🎯 Requirements

• 10+ years in digital advertising with measurement/attribution.
• Deep ad tech data literacy: modeling, integrations, CDPs, clean rooms.
• Proven ability to structure and grow data partnerships.
• GTM expertise: positioning, packaging, pricing for data products.
• Cross-functional leadership across Sales, Product, Eng, Legal, Finance.
• Bachelor's degree or equivalent experience.

🎁 Benefits

• Great medical, dental, and vision insurance options.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan with company match.
• Paid time off and holidays; parental leave.