Sr. Product Marketing Manager, Programmatic Ad Solutions

📋 Description

• Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary
• Develop compelling narratives, positioning frameworks, and packaging structures that clearly
• Define the commercial and product strategy for how Audience Extension is sold, including deal
• Partner closely with Product Management and Data Science to ensure programmatic offerings are
• Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to
• Drive revenue growth through programmatic channels by identifying new demand sources and

🎯 Requirements

• 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or
• Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk
• Demonstrated experience structuring and negotiating commercial partnerships with technology and
• Experience developing go-to-market strategies and pricing frameworks for advertising products.
• Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product
• Strong analytical and financial modeling skills; ability to build business cases and model revenue

🎁 Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly