Staff Product Manager, Consumer Growth Loyalty

📋 Description

• Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success
• Launch the first version of rewards and tiers, including earn mechanics, member benefits
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are

🎯 Requirements

• 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription
• History of launching products from scratch, not just optimizing what already exists
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers
• Comfortable building the financial model yourself and defending reward cost, funding mix and
• Strong UX instincts and a high bar for design. You know the difference between a reward that feels

🎁 Benefits

• Health coverage at no cost: 100% of premiums covered for employees and their dependents
• Monthly stipends for tech setup, health and wellness
• Flexible time off and generous holiday calendars
• Employee stock purchase plan (ESPP) at a discount
• Equity rewards as part of total compensation