Staff Product Manager I, Ad Serving

📋 Description

• Develop strategy and roadmap for Ad Serving platform; lead engineers and data scientists.
• Align cross-functional partners (Sales, Legal, Finance, Ops, Marketing) to vision.
• Drive holistic yield management across direct demand and external supply.
• Communicate priorities, experiments, and decisions to all stakeholders.
• Own products from ideation through launch, growth, and maintenance.
• Define success metrics using data analysis and usability studies.

🎯 Requirements

• 8+ years PM; launches/scaling ad platforms from 0 to 1.
• Real-time bidding or ad serving expertise; decisioning, targeting, ranking.
• Advertiser optimization (impressions, clicks, conversions) and yield optimization.
• SSPs and DSPs integrations experience.
• Ambiguity management; defines/analyzes success metrics.
• Passion for Lyft's mission and sustainable urban transportation.

🎁 Benefits

• Great medical, dental, and vision insurance options.
• Mental health benefits.
• Family building benefits.
• 401(k) plan with company match.
• 12 holidays and paid time off.
• 18 weeks of paid parental leave.