Staff Product Marketing Manager (PMM), Provider Growth

📋 Description

• Build deep provider insight. Understand the provider, market, and competitive landscape, and bring
• Own provider positioning and messaging. Turn provider insight and Headway's capabilities into a
• Lead Provider Growth GTM. Own GTM strategies that drive provider acquisition, activation, and early
• Lead GTM channel planning and execution. Translate GTM strategy into an integrated marketing plan
• Find the leverage. Identify the highest-impact opportunities to attract and activate providers
• Equip teams to tell a consistent story. Give Growth, Sales, Enablement, and Customer Success the

🎯 Requirements

• You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or
• You know the customer and market cold, can build positioning and messaging, and have influenced
• You understand how to drive provider acquisition and activation, connecting customer insight
• You’re comfortable with ambiguity, can form a point of view without perfect information, and know
• You can lead complex cross-functional work across Product, Growth, Sales, Customer Success
• You hold strong points of view with senior stakeholders and change them when the evidence changes.

🎁 Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement