Targeting Analyst

📋 Description

• Execute campaign targeting across multiple customer and marketing channels.
• Collect, analyze, validate, and interpret data from internal and external platforms to support
• Develop targeting insights that inform data-driven decisions and help channel partners improve
• Assess data and platform capabilities to determine the feasibility of targeting strategies and
• Document analytical findings, identify trends and opportunities, and communicate results from
• Partner closely with Digital Communications, Lifecycle, and eCommerce Marketing teams to align

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Information Management, Data Analytics, or a related field
• At least 1 year of experience in data analysis, marketing campaign measurement, targeting, or a
• Experience using data analysis, measurement, and campaign execution platforms
• Experience with marketing campaign targeting, performance measurement, reporting, and using
• Familiarity with segmentation, customer data platforms (CDPs), or marketing automation platforms
• Strong analytical skills with the ability to identify, quantify, interpret, and leverage data for

🎁 Benefits

• Compensation range of $56–$61 per hour USD
• Fully remote position
• Work aligned with normal business hours in the Eastern Time Zone
• No travel required
• Opportunity to collaborate with Digital Communications, Lifecycle, and eCommerce Marketing teams
• Exposure to customer data, campaign targeting, segmentation, CDP, and marketing automation