UA Manager (Core, Meta)

📋 Description

• Own Meta user acquisition strategies for web and app funnels across a portfolio of consumer-focused
• Plan, launch, optimize, and scale paid campaigns with large monthly budgets
• Develop campaign structures, improve account organization, and maintain best-practices across
• Build and manage a structured creative testing process based on hypotheses and performance analysis
• Monitor CPA, ROAS, LTV, and scalability to drive growth
• Implement automation through rules, scripts, integrations, and third-party tools

🎯 Requirements

• Proven senior-level experience managing Facebook/Meta UAC campaigns for web and B2C products
• Experience with large budgets (ideally $100k+ per month) and owning performance outcomes
• Deep knowledge of Meta advertising best practices, structure, scaling, bidding, measurement
• Experience driving growth in the USA and Tier-1 markets; CIS-focused experience not a fit
• Strong analytical skills to evaluate performance data and make scaling decisions based on CPA
• Experience with automation tools, scripts, integrations, and improving workflows

🎁 Benefits

• Fully remote full-time work opportunity
• Competitive compensation with salary details during recruitment
• Bonuses for employee referrals
• Professional training reimbursements
• Health benefits and wellness programs
• Support for workplace equipment