UA Manager (Core, Meta)

📋 Description

• Own Meta user acquisition strategies for web and app funnels across consumer-focused products
• Plan, launch, optimize, and scale paid campaigns with large monthly budgets.
• Develop campaign structures, improve account organization, and maintain tracking, domains, payment
• Build and manage a structured creative testing process based on hypotheses and performance data.
• Monitor campaign performance using CPA, ROAS, LTV, and scalability metrics to drive growth.
• Implement automation improvements via platform rules, scripts, integrations, and third-party tools.

🎯 Requirements

• Senior-level Facebook/Meta UA experience for web and B2C products.
• Experience managing large ad budgets (ideally $100k+ per month) with ownership of outcomes.
• Deep knowledge of Meta best practices: structure, scaling, bidding, measurement, troubleshooting
• Experience driving growth in USA and Tier-1 markets (CIS-focused candidates not a fit).
• Strong analytical skills to evaluate data and inform scaling decisions (CPA, ROAS, LTV).
• Experience with automation tools, scripts, integrations, and workflow improvements.

🎁 Benefits

• Fully remote full-time work opportunity.
• Competitive compensation with details shared during recruitment.
• 28 vacation days per year.
• 7 wellness days per year for personal recovery and household needs.
• Bonuses up to $5,000 for employee referrals.
• 50% reimbursement for professional training and international conferences.