Vice President, Direct Marketing & Peer-to-Peer Fundraising

📋 Description

• Lead the multichannel direct marketing strategy across direct mail, email, digital advertising
• Establish annual fundraising revenue targets, budgets, and performance benchmarks for direct
• Use segmentation, A/B testing, campaign analytics, and return-on-investment analysis to guide
• Manage external marketing vendors and agencies, ensuring high-quality delivery, timely execution
• Monitor donor acquisition costs, retention rates, campaign performance, and lifetime donor value
• Develop donor pathways that encourage first-time contributors to become recurring donors and

🎯 Requirements

• At least 8 years of progressively responsible experience in nonprofit development or fundraising
• At least 3 years of experience managing staff or leading teams.
• Demonstrated success building or scaling peer-to-peer, grassroots, or volunteer-driven fundraising
• A strong track record of meeting or exceeding ambitious fundraising revenue and participation
• Experience creating training programs, toolkits, or other resources for geographically distributed
• Strong relationship-building skills and the ability to engage, motivate, and support volunteers and

🎁 Benefits

• Annual salary: $128,000–$177,000.
• Hybrid work arrangement within the Washington, D.C. metropolitan area.
• Medical, dental, and vision insurance.
• 403(b) retirement plan with employer matching.
• Flexible Spending Accounts (FSAs).
• Life and disability insurance.