Video Content Lead

📋 Description

• Run the pod day to day: own the content calendar, set priorities and keep output moving
• Own the video strategy for the category across paid, organic social and lifecycle
• Build out each category’s full asset library: finished videos, b-roll, GIFs and images ready for
• Produce and test paid ad creative (hooks, variants, lengths) with the paid media team, and iterate
• Create video for lifecycle touchpoints (email, retargeting, onsite) with the lifecycle team
• Bring a steady pipeline of video ideas based on what’s working on YouTube, Shorts, TikTok, Reels

🎯 Requirements

• About 3 years of experience creating or leading social video for a brand, creator, publisher or
• A portfolio of videos you’ve led, with the performance numbers to back them up
• Experience making paid social ad creative (Meta, YouTube, TikTok) and testing variants against
• Understanding of how video supports lifecycle marketing (email, retargeting, onboarding)
• Can clearly explain how the YouTube, TikTok and Instagram algorithms decide what gets distributed
• Deep knowledge of short-form, long-form and paid video formats

🎁 Benefits

• Reasonable accommodations for individuals with disabilities
• Equal employment opportunity employer
• No discrimination or harassment on the basis of protected characteristics