VP, Consumer Products

📋 Description

• Lead all sales and BD for consumer products; expand adoption.
• Pricing strategy: Define pricing models aligned with profitability and growth.
• Channel development: Build new sales channels and affiliate programs.
• Demand generation: Drive growth initiatives to generate demand and leads.
• Brand awareness: Raise product awareness via PR, campaigns, partnerships.
• Product input: Source market and customer needs to guide product enhancements.

🎯 Requirements

• Leadership Experience: Senior leadership in consumer product, fintech, blockchain or tech.
• Sales & Business Development: Lead sales and channel strategies with measurable results.
• Strategic Marketing: Drive demand, marketing, PR, and evangelism.
• Analytical & Financial Acumen: Define pricing and manage P&L.
• Cross-Functional Collaboration: Work across product, marketing, engineering, BD.
• Communication Skills: Excellent verbal and written with execs and partners.
• Entrepreneurial Mindset: Thrive in fast-paced, innovative env; balance execution.