VP, Demand Generation

📋 Description

• Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC).
• Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM.
• Lead, mentor, and grow a high-performing demand gen team (currently four direct reports, with
• Stand up CoLab's first ABM motion and refine it into a repeatable program.
• Own demand gen budget, forecasting, and ROI tracking with direct accountability to the executive
• Scale proven channels while experimenting quickly with new ones, turning them into repeatable

🎯 Requirements

• 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership
• Proven track record of building and scaling demand gen teams that deliver measurable pipeline and
• Demonstrated success building and maturing pipeline for small target account lists with high ASPs
• Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across
• Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers.
• Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned

🎁 Benefits

• Full-time, permanent position with compensation package including stock options.
• Extended health and benefits package, including unlimited paid vacation and RRSP matching.
• Flexibility to work from anywhere in North America (hybrid and remote opportunities).