VP, Go-To-Market

📋 Description

• Own Nylas's GTM strategy across segments, motions, channels, and teams
• Define and continuously refine our ICP, segmentation, priority use cases, buyer personas, and
• Choose where Nylas plays, how we win, and where we concentrate investment
• Translate product capabilities into compelling business value and repeatable plays for technical
• Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches
• Establish GTM rhythms, decision rights, shared metrics, and accountability

🎯 Requirements

• 12+ years leading B2B SaaS go-to-market or revenue organizations, including scaling commercial
• Demonstrated success designing, building, or materially reshaping a go-to-market motion - not only
• Experience leading Sales and working deeply across Marketing, Product, Customer Success, and
• Experience selling technical products such as APIs, infrastructure, developer platforms, AI
• Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales
• Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch