VP of Marketing

📋 Description

• Owns global demand generation execution across marketing design, product marketing, performance
• Owns the performance of the demand generation engine including content production, performance
• Owns the marketing org, including hiring, org design, headcount plan, budget, and performance
• Owns the marketing operating cadence: quarterly initiative planning and performance scoreboard
• Owns the boundary with product-led growth (with VP of Growth)
• Owns marketing's AI adoption, setting targets, deciding automation priorities, and reporting gains

🎯 Requirements

• Marketing leadership experience, ideally through a growth-stage transition
• SaaS experience
• Demand generation experience including direct ownership of a pipeline/MQL number
• Content marketing experience spanning both SEO and AEO
• Performance marketing experience across paid channels, including rigorous, ecommerce-style paid
• Technical fluency in attribution and conversion tracking, with hands-on experience setting it up or

🎁 Benefits

• Equity
• 20 days annual leave plus sick, carer's and compassionate leave
• 16 weeks primary and 6 weeks secondary carer parental leave
• EAP
• L&D budget
• Home office setup