VP Product Marketing at Fireblocks

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Engage directly with customers, partners, and analysts to stay ahead of market and competitive
Own Fireblocks' market positioning and messaging, the foundation every GTM motion draws from
Partner with product management on roadmap strategy, sharing accountability for product adoption
Own launch strategy for positioning-changing products; set the governance that let product
Translate product and market strategy into contextual GTM enablement across pre and post-sales
Reshape product marketing at Fireblocks using AI: own the systems that let product management

15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
5+ years of team management experience.
A passion and a willingness to learn about new technologies including digital assets and the new
A strong storyteller who sets the editorial bar a team, and its systems, are built to meet.
Experience with segmentation, buyer personas, and positioning that holds up across markets and
Experience designing AI-based systems that reshape the value, and role of product marketing.

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