VP Retention

📋 Description

• Set and evolve global retention strategy across activation, early life progression, engagement
• Lead and develop Core CRM, Lifecycle and Live Ops; assess the operating model, preserve expertise
• Bring casino insight and partner with Product on loyalty and customer propositions that give
• Prioritise relevant, personalised lifecycle journeys and higher impact interactions, not contact
• Own performance against outcomes including deposit progression, cash active days, cross sell
• Partner with BI to validate baselines, develop useful reporting and assess incrementality through

🎯 Requirements

• Has led CRM, retention or lifecycle activity within iGaming with demonstrable customer and
• Brings deep casino understanding and credible sportsbook knowledge, adapting approaches across
• Ideally has helped design, launch or evolve a loyalty programme with Product.
• Builds trust, constructively challenges and aligns senior cross functional stakeholders, as well as
• Has developed teams and can improve an established organisation while respecting existing expertise.
• Connects lifecycle strategy with personalised, multi channel execution, favouring meaningful impact

🎁 Benefits

• Private health insurance with zero excess, including optical cover and optional dental.
• Income protection to protect your earnings and give you peace of mind.
• Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days
• Flexible working and a fully supported home office setup so you can do your best work from home.
• Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
• Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.