Wearables Marketing Expert

📋 Description

• Develop and execute the go-to-market strategy for the wearables initiative, defining target
• Translate wearable health metrics, including sleep, heart rate variability (HRV), recovery, and
• Plan, launch, and optimise customer acquisition campaigns targeting wearable owners through paid
• Build and manage strategic partnerships and co-marketing initiatives with wearable manufacturers
• Lead the end-to-end marketing launch of wearable products, covering pre-orders, waitlists
• Optimise the customer journey from device acquisition to subscription activation, working closely

🎯 Requirements

• At least 2 years of experience in consumer technology marketing, growth marketing, or product
• At least 1 year of professional experience working with wearable devices, connected technologies
• Proven experience managing the end-to-end launch of a consumer hardware or wearable product
• Strong understanding of the wearables ecosystem and health-related metrics, such as sleep patterns
• Hands-on expertise in performance marketing across platforms such as Meta, TikTok, Google, and
• Previous experience developing strategic partnerships or managing business development initiatives

🎁 Benefits

• Competitive compensation package, with additional performance-based bonuses.
• Fully remote working arrangement, offering flexibility and autonomy.
• Flexible working schedule, allowing you to organise your workweek independently, with timely
• 20 days of paid annual leave per year following successful completion of the probationary period.
• 5 days of paid sick leave.
• Direct collaboration with the CEO and significant ownership of strategic initiatives and business