Website Manager

📋 Description

• Define the structure, journey logic, and standards across the Salt website, mapping experiences to
• Own how effectively pages convert and engage; run a continuous testing and optimization program
• Own how Salt gets found across traditional search, answer engines, and AI-driven discovery; this
• Partner with developers and designers to execute the website roadmap, providing clear requirements
• Partner closely with Product Marketing, Demand Gen, and Sales to align the web experience with
• Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue

🎯 Requirements

• 2-3+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated
• A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to
• Proven experience directing or briefing development and design teams (in-house or agency)
• A track record of cross-functional partnership and communication
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and
• Fluency with the modern web marketing stack: CMS platform (Webflow), A/B testing tools (Keak