Ad Creative Strategist (Creative Producer)

📋 Description

• Lead creative strategy and asset production for the department's performance advertising across
• Continuously iterate on creative direction based on campaign data and conversion performance to
• Develop a deep understanding of finance and crypto, translating complex product propositions into
• Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output
• Track industry and competitor creative trends to deliver differentiated asset strategies
• Collaborate cross-functionally with media buying, design, and product teams to ensure efficient

🎯 Requirements

• Extensive experience in performance ad creative strategy and production, with a hands-on
• Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal
• Established network of external vendors, with proven vendor sourcing, vetting, and project
• English proficiency sufficient for day-to-day communication and copywriting, comfortable working
• Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
• Sharp sense of market trends and user psychology, with strong creative storytelling and

🎁 Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!